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In this sense, in some countries graphic design is related as only associated with the production of sketches and drawings, this is incorrect, since visual communication is a small part of a huge range of types and classes where it can
be applied.
Graphic design has, as a field of application, different areas of knowledge focused on any visual communication system. For example, it can be applied in advertising strategies, or it can also be applied in the aviation world.
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Graphic design is applied to everything visual, from road signs to technical schematics, from interoffice memorandums
to reference manuals.
Design can aid in selling a product or idea. It is applied to products and elements of company identity such as logos.
Branding has become increasingly more important in the range of services offered by graphic designers, graphic designers often form team.
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A graphic designer typically reports to the art director, creative director or senior media creative.

As a designer becomes more senior, they spend less time designing and more time leading and directing other designers on broader creative activities, such as brand development and corporate identity development.
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They are often expected to interact more directly with clients, for example taking and interpreting briefs.
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